Whether you’re growing your business or starting anew, we can provide the graphics to get you where you’re going.
Bright and exciting or clean and corporate. Whatever your business, whatever your look we are here to make you look good and get your message across. Flyers, brochures, posters, web banners, stickers, pull-up banners and more…
FLYERS, POSTERS & ADVERTISEMENTS
BRANDING & STATIONERY
COMPLETE BRANDING PACKAGES
Planning an Ad Campaign?
Before designing your next advertisement, ask yourself why you’re doing it and what its purpose is to serve. Sure, its purpose is to sell more product, but what sort of product and why that product? How does the sale of that particular product fit into your marketing strategy? Was it bulk-purchased specifically for a promotion, or is it old stock that needs to be cleared? And who are you marketing it to?
These are just some of the questions that need to be asked to ensure we get the information we need to design effective artwork that conveys your advertising message and remains true to your company branding.
THE DESIGN PROCESS
There are three distinct stages in the process of designing an advertisement;
- Content Writing and Development
- Artwork design & execution
Graphic Media can handle each stage of development for you. Or, if you are confident in your own abilities and have a definite idea of what you want to achieve, we can come in at a later stage. Of course the more you do, the less you will have to pay us!
STAGE 1: Concept
The first thing to do is to determine the purpose of your magazine or newspaper advertisement. Sure, its purpose is to sell more product, but which product and more importantly why would someone buy that product? What incentive will the advertisement give your audience to respond? What will it offer that your competition doesn’t? And what type of person will buy your product?
With the answers to these questions we can now conceptualise a unique, attention-grabbing advertising ‘theme’ that will satisfy the advertisement’s purpose.
STAGE 2: Content Writing and Development
With a clear advertising concept in mind, the content can now be written. It will usually entail the following:
Heading – Brief and hard-hitting, immediately gaining the reader’s attention.
Sub-heading – Reinforces the main heading, offering a compelling reason to continue reading.
Body copy – Gets into the nitty-gritty details of what’s so great about the product and why you should buy it.
Unique offer – A single, enticing reason to buy your product now.
We recommend always including a ‘Unique Offer’ – a call-to-action conveying a single, motivating reason to buy right now. This may be in the form of a giveaway or a discount and must be for a limited time only to ensure it is acted upon now.
Supporting photographs, images, text and logos must be supplied to us in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, photographs should be supplied as JPEGs and logos as JPEG or EPS files.
STAGE 3: Artwork design and execution
It is now time for us to design the advertisement artwork and ‘build’ the advertisement. The objective is not to overpower with over-the-top artwork, but to use clever design to convey your marketing message to its fullest. We always take great care to design artwork that reflects your company’s corporate branding and fits your customer’s expectations.
When the first artwork draft is completed you will receive a proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.
After approval of the final artwork draft we will set the advertisement up to your desired publication’s specifications and supply it directly to them.