Web Banner Design
Talk to us about designing an attractive, website banner with a crystal clear marketing message that speaks to your audience and gets the results you’re looking for.
Sure you want to sell more product, but what sort of product and why? How does it tie into your marketing strategy? Was it bulk-purchased specifically for a promotion, or is it old stock that needs to be cleared? And who are you marketing it to? These are just some of the questions that need to be asked to ensure we get the information we need to design an effective web banner that conveys your advertising message and remains true to your company branding.
THE WEB BANNER DESIGN PROCESS
There are three stages in the process of designing an effective web banner:
2. Content Development
3. Graphic Design & Execution
STAGE 1: Concept
The first thing to do is to determine the purpose of your web banner advertisement. Sure, its purpose is to sell more product, but which product and more importantly why would someone buy that product? What incentive will the advertisement give your audience to respond? What will it offer that your competition doesn’t? And what type of person will buy your product? Do you expect customers to call you directly or will they click through to your website or social media page?
With the answers to these questions we can now conceptualise a unique, attention-grabbing advertising ‘theme’ that will satisfy the banner’s purpose.
STAGE 2: Content Development
With a clear advertising concept in mind, the content can now be developed. It will usually entail the following:
Heading – Brief and hard-hitting, immediately gaining the viewer’s attention.
Body text or bullet points – Simple, focused detail that backs up your heading and provides compelling reasons to buy.
Unique offer – A single, enticing reason to respond or click through.
We recommend always including a ‘Unique Offer’ – a call-to-action conveying a single, motivating reason to buy or enquire right now. This may be in the form of a giveaway or a discount and must be for a limited time only to ensure it is acted upon now.
Supporting photographs, images, text and logos must be supplied to us in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, photographs should be supplied as JPEGs and logos as JPEG or EPS files.
STAGE 3: Graphic Design and Execution
It is now time for our Graphic Designers to create the website banner artwork – The objective is not to overpower with over-the-top artwork, but to use clever design to convey your marketing message to its fullest. We always take great care to design artwork that reflects your company’s corporate branding and fits your customer’s expectations.
When the first artwork draft is completed you will receive a proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.
After approval of the final artwork draft we will provide the banner in a file format and size suitable for the website it will be displayed on. The banner may be set up in multiple different sizes and formats for multiple sites.