OZtrail Leisure Products – Product Range Catalogue

Grady Homes – New Home Builders

Kawasaki – Agricultural Range Brochure

OZtrail – Easter Product Flyer

OZtrail – January Product Flyer

THE BROCHURE DESIGN PROCESS

Your first concern when developing a product brochure must be to define where its place lies in your overall marketing strategy, as this will determine the information it should contain, how it will be utilised and the method of distribution. This in turn will dictate the brochure size and the format it will need to be developed in. Call us today to discuss different methods of conveying your product information.

1. Determine the purpose

The most important thing to consider before designing a brochure is to clearly define its purpose. Sure, its purpose is to attract more business, but what sort of business and why? Will your chosen market be receptive to that product at this point in time? How do you propose to get the brochure in front of the prospective customer in the first place? Will it be through direct-mail, at point-of-sale or on request? What course of action should the brochure urge the prospect to take? Should it offer a ‘call-to-action’ – an immediate reason to buy, even including the means of immediate purchase? Or should it simply generate interest and inform?

2. Establish a concept

Now that you have determined why you’re developing a brochure and you know what you hope to achieve from it, it is time to conceptualise a means of conveying it – a unique, attention-grabbing ‘theme’ that will satisfy the brochure’s purpose.

3. Content development

Graphic Media can assist with the writing of  the brochure content and photographing of products if required. If you choose to provide all content yourself please note photographs, images, text and logos must be supplied in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, while photographs should be supplied as JPEGs and logos as JPEG or EPS files. Table information should be supplied in Excel format.

4. Artwork development

It is now time for our Graphic Designers to get to work on the artwork and ‘build’ the brochure. The objective is not to overpower with over-the-top artwork, but to use clever design to display your products at their best. We always take great care to design artwork that reflects your company’s branding and fits your customer’s expectations.
You will receive brochure design concepts for just a couple of pages to begin with to ensure you’re completely happy with the direction before we continue with the rest of the brochure design.

5. Proofing

When the first brochure draft is completed you will receive a digital proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.

6. Printing

Graphic Media is able to help with all your brochure printing needs. We will provide a tailored brochure printing quote for your consideration.