LOGO DESIGN

BRANDING & STATIONERY

COMPLETE BRANDING PACKAGES

Planning an Advertising Campaign?

Before preparing your next advertising campaign, ask yourself why you’re doing it and what its purpose is to serve. Sure, its purpose is to sell more product, but what sort of product and why that product? How does the sale of that particular product fit into your marketing strategy? Was it bulk-purchased specifically for a promotion, or is it old stock that needs to be cleared? And who are you marketing it to?

These are just some of the questions that need to be asked to ensure we get the information we need to design effective artwork that conveys your advertising message and remains true to your company branding.

THE GRAPHIC DESIGN PROCESS

1. Concept
2. Content Writing and Development
3. Graphic Design & execution

Graphic Media can handle each stage of the Graphic Design process for you. Or, if you are confident in your own abilities and have a definite idea of what you want to achieve, we can come in at a later stage. 

STAGE 1: Concept

The first thing to do is to determine your online, digital or print advertising strategy. Sure, you want to sell more product, but which product and more importantly why would someone buy that product? What incentive will your marketing give your audience to respond? What do you offer that your competition doesn’t? And what type of person will buy your product or service?

With the answers to these questions we can now conceptualise a unique, attention-grabbing graphic design and advertising theme that will satisfy your marketing requirements.

STAGE 2: Content Writing and Development

With a clear marketing and advertising concept in mind, the content can now be written. It will usually entail the following:

Heading – Brief and hard-hitting, immediately gaining the reader’s attention.

Sub-heading – Reinforces the main heading, offering a compelling reason to continue reading.

Body copy – Gets into the nitty-gritty details of what’s so great about the product and why you should buy it.

Unique offer – A single, enticing reason to buy your product now.

We recommend always including a ‘Unique Offer’ – a call-to-action conveying a single, motivating reason to buy right now. This may be in the form of a giveaway or a discount and must be for a limited time only to ensure it is acted upon now.

Supporting photographs, images, text and logos must be supplied to us in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, photographs should be supplied as JPEGs and logos as JPEG or EPS files.

STAGE 3: Graphic Design and Execution

It is now time for us to design the artwork and ‘build’ the graphic components. The objective is not to overpower with over-the-top artwork, but to use clever design to convey your marketing message to its fullest. We always take great care to design artwork that reflects your company’s corporate branding and fits your customer’s expectations.

When the first graphic design draft is completed you will receive a proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.

After approval of the final graphic design we will set up the artwork to your desired Website, Social Media or Publication’s specifications and supply it directly to them. Or we can provide printing quotes and produce the brochure, pull-up banner, catalogue, flyer, stickers or posters for you to use directly.