Digital Advertising for Social Media

Electronic Direct Mail (EDM)

Website Banners & Advertisements

THE DIGITAL AD DESIGN PROCESS

There are three stages in the process of designing an effective digital advertisement or web banner:

1. Concept

2. Content Development

3. Graphic Design & Execution

STAGE 1: Concept

The first thing to do is to determine the purpose of your digital web banner advertisement. Sure, its purpose is to sell more product, but which product and more importantly why would someone buy that product? What incentive will the advertisement give your audience to respond? What will it offer that your competition doesn’t? And what type of person will buy your product? Do you expect customers to call you directly or will they click through to your website or social media page?

With the answers to these questions we can now conceptualise a unique, attention-grabbing advertising ‘theme’ that will satisfy the digital ad’s purpose.

STAGE 2: Content Development

With a clear online digital advertising concept in mind, the content can now be developed. It will usually entail the following:

Heading – Brief and hard-hitting, immediately gaining the viewer’s attention.

Body text or bullet points – Simple, focused detail that backs up your heading and provides compelling reasons to buy.

Unique offer – A single, enticing reason to respond or click through.

We recommend always including a ‘Unique Offer’ – a call-to-action conveying a single, motivating reason to buy or enquire right now. This may be in the form of a giveaway or a discount and must be for a limited time only to ensure it is acted upon now.

Supporting photographs, images, text and logos must be supplied to us in a readily usable format so as not to incur extra cost. Microsoft Word is usually the best for text, photographs should be supplied as JPEGs and logos as JPEG or EPS files.

STAGE 3: Graphic Design and Execution

It is now time for our Graphic Designers to create the digital advertisement or website banner artwork – The objective is not to overpower with over-the-top artwork, but to use clever design to convey your marketing message to its fullest. We always take great care to design artwork that reflects your company’s corporate branding and fits your customer’s expectations.

When the first artwork draft is completed you will receive a proof by email and have the opportunity to offer feedback and make refinements. Our goal is always to ‘get it right’ within just a few drafts.

After approval of the final artwork draft we will provide the digital artwork in a file format and size suitable for the website or social media platform that it will be displayed on. The digital online advertising graphic may be set up in different sizes and formats for multiple applications.